As chief operating officer of Calloway Consolidated Group, Chris Calloway, the area franchise owner for Five Guys Burgers and Fries in Northeast Florida, Calloway says Five Guys Burgers and Fries looks for sites with great visibility, parking and the demographics for its menu, which is limited to burgers, hot dogs and fries. “Everybody likes burgers,” said Calloway COO of Five Guys Burgers and Fries at Town Center.
The chain is based in Lorton, Va., near Washington, D.C.
Calloway said Five Guys prefers to locate restaurants seven to 10 miles from each other, although they could be closer if it’s a high-volume area.
The Jacksonville Five Guys sales volume is slightly lower than in other more densely populated areas of Florida, but is about 7 percent higher than the average for Five Guys nationwide, he said. “Jacksonville is a very strong market and a good market for what we’re doing,” he said. “We certainly see this area as having the opportunity to grow.”
Calloway said Jacksonville’s many neighborhoods also allow the chain to open as the neighborhood burger joint. “That is something that is really important ot us,” he said. “When we go into these neighborhoods, each is its own little town in a big city.”
For locations, Five Guys looks for the end-cap, the end store, in a shopping center, “but we’re certainly willing to consider other options.”
A prototypical Five Guys restaurant is 2,700 to 3,000 square feet. Average seating is about 90.
The franchise territory stretches from the Florida-Georgia state line to Gainesville and Palm Coast. Calloway said there are 11 stores, with nine in Jacksonville, one in St. Augustine and one in Gainesville.
The franchise group has an agreement for 25 restaurants including the one St. Johns Town Center, which Calloway said all 25 could be completed by 2014.