LUSH Jacksonville Town Center Cosmetics in Town Center

LUSH Fresh Handmade Cosmetics

LUSH Fresh Handmade Cosmetics

4813 River City Drive.
Space 149A
Jacksonville, Florida 32246


LUSH Fresh Handmade Cosmetics is opening in June in the former BCBGeneration space at

Retailers LUSH Fresh Homemade Cosmetics and DTLR, which is Down Town Locker Room, are planning their first stores in the Jacksonville market.


LUSH Fresh Homemade Cosmetics intends to open at St. Johns Town Center, near Forever 21.

DTLR, a clothing retailer aimed at the 30-and-under demographic, plans to open in River City Marketplace.

Building permits are pending for both. No contractors have been named for either.

Build-out is pending for LUSH at 4813 River City Drive, Space 149A, in the St. Johns Town Center in Southside.

The permit application shows a $27,500 renovation of 1,469 square feet of space.

According to the site, LUSH began in the 1970s in England when Mark Constantine, a trained trichologist, who studies the health of hair and scalp, and Liz Weir, a beauty therapist, met in a hair and beauty salon in Poole, England. They began creating products at home with natural ingredients for the hair and skin.

The site says that in the early 1980s they developed products for The Body Shop and became a supplier. The agreement prevented them from opening another retail shop for five years, so they set up a mail-order cosmetics company called Cosmetics-To-Go, which eventually was sold.

The two and several others from Cosmetics-To-Go spent money on fresh fruits and vegetables and created and sold products in a shop. Mark Constantine created the fragrances.

In a customer contest, the name LUSH was suggested and chosen. That was 1995.

According to the site, on a 1996 trip to England, Canadians Mark and Karen Wolverton visited the LUSH shop and decided to open the first international store in Vancouver.

In 2003, the first American store opened in San Francisco and the company now has more than 150 shops in North America, all supplied by two cosmetic kitchens in Canada.

The website shows nine Florida locations and another coming soon in South Florida. Jacksonville is not listed.

The permit application lists the owner as Lush Cosmetics N.Y. LLC in Vancouver.

An online job listing for a LUSH “floor leader/key holder” says it’s for its new Jacksonville location in 2013.

DTLR, a shop focused on apparel and shoes for a core demographic of customers from ages 15-30, is planned at 13221 City Station Drive in the North Jacksonville marketplace.

The application shows a $40,000 build-out of 6,000 square feet of space.

DTLR is based in Hanover, Md. Its logo is “Your Fashion … Your Lifestyle!”

The site says DTLR has been in business for 30 years and sells footwear, apparel and music. It operates more than 80 stores in Alabama, the Carolinas, Georgia, Illinois, Indiana, Maryland, Missouri, New Jersey, New York, Virginia and Washington, D.C.

DTLR says on the site that it “values the lifestyle of today’s youth and is committed to bringing the hottest fashions to the streets. By retailing the latest designs from apparel & footwear companies such as LRG, New Era, Levi’s, Nike, Adidas, Polo, UGG, New Balance & Timberland, DTLR is able to stay fashion forward.”

It says its marketing department holds grand-opening events for new store locations, event sponsorships and vendor promotions and a “Street Team “is concentrated in the neighborhoods with late model SUVs wrapped with DTLR decals promoting the store at local club events, neighborhood festivals and at music and high school events.”

It says its music department offers the latest CDs, DVDs, video games and tickets to events. The department also brings hip-hop and R&B artists to regional DTLR stores for meet-and-greet events.

The site says the company’s community outreach department targets males ages 13-21.

“Our outreach department creates exclusive programs and partners with organizations that assist inner city youth with education projects, community beautification and athletics,” it says.

4813 River City Drive, in 1,500 square feet of space.